Why Did the Eagles Change Their Logo? Fans Aren't Happy

Publish date: 2024-05-13

The Philadelphia Eagles up to date the wordmark on their logo and fans weren't happy with it. Here's a breakdown of the drama surrounding the change.

D.M. - AuthorBy

Nov. 30 2023, Published 11:03 p.m. ET

The Gist:

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Like all NFL teams, the Philadelphia Eagles logo is synonymous with their brand. Established in 1933, the Philadelphia Eagles, hailing from Pennsylvania, have made their mark in the league. The workforce has won three NFL championships and one Super Bowl trophy. With almost 9 a long time of soccer history, the Eagles command a large and dedicated fan base.

In addition to being known for their boisterous fans, the Eagles logo is iconic. However, the group made some changes to their loved wordmark. In June 2022, the Philly-based football group announced that they had been converting the font used for their vintage logo.

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“The Philadelphia Eagles will likely be adopting and implementing a new, refreshed wordmark,” read a remark from the group, according to Philly Voice. “Moving forward, it must exchange the old Eagles wordmark in all types of media and public-facing fabrics.” The remark explained that the Eagles head, that is synonymous with the emblem, will remain untouched.

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For fans of the champion football crew, the change got here as a surprise. Following the announcement, Eagles fans took to social media to specific their fear and query why the change was made in the first position.

The new Eagles logo has a more trendy glance.

In the earlier logo, the phrase "Eagles" was arched, and featured sharp edges extending from the "E" and "S.” The new logo takes a different approach and has a sleeker design. The “Es” have an inward pointed arrow, but the other letters are untouched. Gone are the shadow and arch that gave the watermark a 3-D appearance. The animated eagle head remains on the team’s logo, although it is now placed above the text.

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The Philadelphia Eagles will begin to switch out their player’s jerseys in the 2024 football season, but fans aren't happy with the change. “So ugly and basic and boring, I don’t want to wear this,” one person tweeted. While another added, “Man they must have done this with their eyes closed.”

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The Eagles have made brand changes in the past.

Fans of the Philadelphia Eagles aren't always opposed to changes made to their beloved team. In March 2022, the team announced the return of their classic kelly green jerseys, which haven't been worn since 2010. “I’m here to announce that beginning in the 2023 season, we’re going to have the kelly green, classic Eagles jersey and matching helmet and do it the right way,” Eagles owner Jeffrey Lurie said, per NBC Sports Philadelphia.

Jalen Hurts, Jason Kelce, and the other birds rocked the vintage gear for two games during the 2023 season, and fans couldn't get enough of it. “Those should just be the regular set. So much better,” a fan tweeted. Meanwhile, others steered that the Eagles, together with the Seattle Seahawks, must believe making their throwback jerseys the permanent choice for house video games.

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