Why Did the Brothers Osborne's Song Get Pulled From Country Radio?

Publish date: 2024-06-12

Why did the Brothers Osborne's song get pulled from country radio? The musical duo mentioned the issue throughout their acceptance speech at the 57th ACM Awards.

Allison DeGrushe - Author

For the last seven years, the musical duo the Brothers Osborne has turn into a staple in the country tune style; from hit singles "It Ain't My Fault" to "All Night," the sibling pair have successfully proven their price in the industry.

Following a historic 12 months because of their critically acclaimed 3rd studio album "Skeletons," the Brothers Osborne claimed victory at the 57th Annual Academy of Country Music Awards for "Duo of the Year."

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While accepting their award, the Brothers Osborne had a couple of selection words for country radio once they swiftly pulled their unmarried "I'm Not for Everyone" from various stations. The track performed exceptionally smartly on the charts, so why did the Brothers Osborne get their song pulled? Here's the entirety we know.

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Why did the Brothers Osborne's song get pulled from country radio?

During their acceptance speech at the 57th ACM Awards, T.J. Osborne officially addressed the topic handy. Regarding "I'm Not for Everyone" being removed from all country radio stations, he defined to the audience that "about a week ago, they pulled our single from country radio, so I needed a little wind put in our sails."

According to Billboard, the Brothers Osborne's dig throughout their acceptance speech used to be a reference to their label, EMI Records Nashville, deciding to no longer advertise "I'm Not for Everyone" to country radio after it "stalled in the high 30s on the chart."

For reference, their large hit charted on Billboard's Country Airplay for 43 weeks, in the end achieving no. 33 on March 5, 2022; however, by means of March 12, "I'm Not for Everyone" used to be nowhere to be found.

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After accepting their award, the Brothers Osborne headed behind the curtain to the press room to additional discuss the country radio remark.

"We kind of keep pushing and trying to persevere, and what has kept us going for the past eight years are these [awards]," John Osborne informed reporters. "It has kept wind in our sails, not only what it does in terms of the fanbase and the notoriety, but what it does for us as people who keep fighting what we feel like is an uphill battle, even when we do win."

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T.J. added that he feels he and his brother are underdogs in the country track industry, pronouncing, "That’s part of it ... we don’t get necessarily a lot of the love that some of the other artists do on [the] radio ... it’s just a fact, and to be there tonight, I guess some people were upset that I said that."

"Like, I said a true statement. I don’t know, our single literally got pulled last week, and we just won an award. If you’re upset about that, maybe you’re part of the problem," T.J. concluded.

T.J. additionally recognized the numerous ways artists can advance their careers, mentioning that although radio good fortune is "really amazing," there are different ways for people to receive reputation and reward for their paintings, reminiscent of social media and their preferred manner — touring.

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