Why Did Love & Hip Hop Move to MTV? Here's the Real Answer
Why Did Love & Hip Hop move to MTV? The hit TV show that after called VH1 house is now airing on a brand new community. Here's the full scoop.
Out with the previous and in with the new! It’s no secret that Love & Hip Hop: Atlanta is going thru primary changes as the seasons development.
Over the years, we’ve watched LHHATL OG’s like Mimi Faust go away and Rasheeda Frost stick around. On the flip facet, we’ve watched learners in later seasons turn out to be fan favorites — we’re looking at you Spice, Queen of the Dancehall.
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Now that Season 11 is upon us, LHHATL has ushered in a major exchange — its house network. After a decade on VH1, the hit collection now calls MTV home. Here’s the complete scoop.
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Why did ‘Love & Hip Hop’ move to MTV?
According to Deadline, LHHATL moved to MTV due to target audience awareness and a imaginable sale. The outlet shared that Paramount is currently making an allowance for “a sale of BET Media Group, which now comprises VH1, that means that it's going to stay quite a lot of its biggest titles on MTV.”
Additionally, the outlet shared that the move helps the display, among many, in finding new audiences, which can play a job in viewership. Not to point out, the show is now being produced via Antoinette Media, with Lashan Browning at the helm.
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“On the heels of launching Antoinette Media with Lashan Browning, we’re overjoyed to proceed fueling our powerful unscripted slate of hits on MTV and introduce new audiences to the cultural phenomenon Love & Hip Hop: Atlanta in addition to fan favorites like Couples Retreat and Caught in the Act: Unfaithful,” Nina L. Diaz, Chief Creative Officer and President of Content, Showtime and MTV Entertainment Studios informed the outlet.
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Interestingly, LHHATL was once a key a part of VH1’s success as the show helped the community make historical past in attaining its absolute best Monday primetime viewership in mid-August 2022. So, it’s protected to assume that viewership is predicted to blossom with this move to MTV.
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‘LHHATL’ will undertake a documentary genre of storytelling moving ahead.
In light of the primary change in the network, LHHATL has also won a facelift with how manufacturers will method the storyline.
Deadline shared that Season Eleven has been “rebooted” and will tackle a extra “documentary-style of storytelling.” Folks who have already tuned into Season 11 Episode 11 would possibly understand the trade as Spice detailed her near-death revel in and how it affected her kids.
As the season continues, the show will chronicle the lives of different girls including restaurateur Rasheeda and her husband Kirk, Renni Rucci’s musical journey, Erica Mena’s existence post-divorce, Bambi’s divorce process, Yandy Smith-Harris juggling her more than a few companies, and more.
Catch new episodes of Love & Hip Hop: Atlanta Tuesdays at Eight p.m. EST on MTV.
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