Who Is John Galt? Details on the Brandy Melville Sub-Brand

Libertarianism Linked John Galt and Clothing Brand Brandy Melville

The founding father of the clothes logo Brandy Melville, which has shops in California, is low-key obsessed with libertarianism.

Apr. Eleven 2024, Published 11:22 a.m. ET

If you are familiar with the name John Galt, it's for considered one of two causes.

Either you will have learn or heard about the Ayn Rand ebook Atlas Shrugged, and know that John Galt is a libertarian character in the novel, or you might have shopped the clothes logo of the identical name.

So what does one need to do with the different? And what does John Galt need to do with the Italian clothing logo, Brandy Melville? Here's what you want to learn about the whole confusing scenario.

John Galt is a personality in a unique — however what does this have to do with Brandy Melville?

Per Business Insider, the founding father of the clothing emblem Brandy Melville, which has retail outlets in California, is low-key obsessed with libertarianism. Indeed, Stephan Marsan is so into the financial philosophy, he used copies of Atlas Shrugged in his stores as props.

He also named a sub-brand of Brandy Melville via the title of the character in the Ayn Rand tome.

So for confused patrons of the fashionable teenager brand, it starts to make sense why while you seek advice from the Brandy Melville site or discuss with a shop, you'll also shop John Galt styles.

So, are John Galt and Brandy Melville the similar thing?

Again, John Galt, sometimes called J. Galt, is a sub-brand of Brandy Melville, so they are not precisely the similar thing, however it's not too other in the finish.

If you are beginning to get an image of the whole situation, it's price mentioning that for some, the association of the personality with excessive perspectives and the brand is a turn-off.

But, this is not the first controversy that the emblem has faced.

Brandy Melville backlash is a big part of the emblem.

There had been such a lot of controversies associated with the brand, it's in truth the matter of a documentary on Max referred to as Brandy Hellville & the Cult of Fast Fashion.

Notably, the staff have unfolded about experiencing racism and misogyny in shops.

The founder is also prepared on selling kinds most commonly for thin girls and women, with its "one size fits all" means. This clearly leaves out an entire demographic of shoppers who have felt ignored or even shamed by the emblem.

Rather than path correcting to fit a extra numerous client base, Brandy Melville has doubled down that their clothes suits a girl who “has the proper frame sort" for its styles, while others are "unfit" to wear the beachy items.

But as the Los Angeles Times reports, with the main shopper being a teenage girl, it's easy to see how this philosophy is so dangerous.

Indeed, in the end, it seems that naming a sub-brand John Galt is hardly the most extreme aspect of Brandy Melville's marketing approach.

Did we mention that the brand is now selling olive oil in addition to clothes? Yeah, there is a lot going on with this clothing label, and perhaps we will by no means understand it all.

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