What Is up With the 7-Eleven Logo? Upon Further Inspection, the Whole Thing Feels a Bit Off

We are just now noticing that the "N" in the 7-Eleven logo is lowercase, and it is driving us bonkers. Here's what we find out about this abnormal design selection.

An organization's logo, if achieved smartly, can serve as its calling card. Whether it is a image like the apple in Apple, or a specific method of writing its name similar to the use of various colours in Google, we ceaselessly call to mind that more than its precise name. Sometimes we are so used to a logo that we do not even realize the occasional oddity. Take the 7-Eleven logo for example. Why is the "N" in 7-Eleven lowercase? Grab a slurpee and let's get into it.

What's up with the lowercase "N" on the 7-Eleven logo?

A spokesperson for the 24-hour convenience retailer spoke with Reader's Digest in September 2021 about their iconic logo. In its authentic incarnation, the word "eleven" in 7-Eleven used to be in all-caps. Unfortunately, the representative from 7-Eleven had no concept why seven is a numeral while 11 is spelled out, but the phrase eleven written via the quantity seven was a callback to the store's previous name.

It all began in 1937 when the Southland Ice Company brought groceries and beer into its icehouses. This idea used to be such a hit that these locations began convenience spots known as Tote’m shops. The tote part was in connection with consumers "toting" away their spoils. The T in Tote'm was once a totem pole. When the retailer was renamed, the word eleven through the quantity seven was once a nod to this form. The first 7-Eleven logo used to be over a green four-leaf clover which used to be supposed to signify good good fortune as well as just right fortune.

Unfortunately the single lowercase N is just as mysterious, although the 7-Eleven spokesperson had a theory. When Southland president Joe C. “Jodie” Thompson sought after another logo with out the four-leaf clover, he were given an updated colorless model. The one we know these days wasn't happening until 1968. What did alternate on the older version was once that N. The concept is that Joe's spouse felt that a lowercase N would make the logo glance extra sleek. Somehow, she was right.

How did 7-Eleven get its identify?

In 1946, Southland Ice Company used to be dominating the comfort store market with places all across the country. They also nonetheless had Southland Ice Company retail outlets. So, they hired Tracey-Locke Advertising to dream up one identify to rule them all. At the time, the store had simply prolonged its hours so that it used to be open 7 a.m. to 11 p.m. Why now not have a title that reflected this modification?

This lasted for 18 years until in 1963, 7-Eleven modified its hours yet again time to the always-open type we are currently acquainted with. So, how did this come about? Well, "a location near the University of Texas decided to stay open past 11 to accommodate students shopping after a late football game." This explicit retailer did so neatly that it determined to make this its permanent hours, with the different locations following. Ya' know the pronouncing, "Always be closing"? Well, 7-Eleven proved that by no means ultimate is the method to do it.

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