NFL Star Baker Mayfield and Wife Emily Team up in This Funny Ad Campaign
Is that Baker Mayfield’s wife in the advertisements for Progressive? Read more in regards to the Cleveland Browns quarterback’s Progressive endorsement deal.
We would possibly not know how much Baker Mayfield makes from his Progressive commercials, however bearing in mind recent NFL games had an ad price of $fifty five million consistent with game, you'll be able to make sure that the insurance company is paying a lovely penny to each Baker and the networks that run the video games. And yes, this is Baker’s wife in the commercials — Emily Wilkinson is in at the Progressive deal, as well!
“I live with the man; now I have to work with him?” Emily wrote on Instagram in August 2019, when the deal used to be announced. “Just kidding... Love you, babe.”
In the advertisements, Baker and Emily take care of standard house issues … in a massive football stadium.
The information of the couple’s advertising and marketing partnership with Progressive broke simply weeks sooner than their first commercials for the company hit TV. In the primary 16-week “At Home With Baker Mayfield” collection of advertisements, the Cleveland Browns quarterback and his wife care for conventional home issues — lawn-mowing, electric and plumbing issues, and many others. — in their “new home,” the 67,431-seat First Energy Stadium.
“I was interested in Progressive because it’s a high-energy, winning team. They thrive on undertaking what’s by no means been accomplished sooner than and what others say can’t be achieved,” Baker said in a news free up on the time, according to WKYC. “My life story and procedure had been different from others, so I felt proper at home with Progressive because their adventure has been somewhat different, as well. Emily and I both feel like it’s OK to be distinctive, turn out doubters fallacious, and be proud of it.”
Baker Mayfield underwent a “brutal” tryout for Progressive advertisements.
Baker did need to audition for the section, even though, taking part in a “brutal two-hour mix,” consistent with Jeff Charney, Progressive’s head of selling. In a CNBC interview, Jeff recalled asking Baker questions like, “How much money is in your pocket? Where did you meet your wife? What was once your first kiss?”
“We had been trying to test him to see if he might be improvisational,” Jeff stated. “We wanted to verify he are compatible our logo and had the fitting improv talents and can be himself.”
Jeff admitted to Crain’s Cleveland Business that the “combine” used to be hard. “But you might want to see the guy was once a natural at it,” he added. “We said, ‘We have one thing very special with this guy.’ … We went with the fellow we truly believed in.”
Baker makes filming easing for the corporate.
Baker is so good at improvising that he doesn’t even need a script all the way through filming. “We set the scene up, and we just go,” Jeff instructed CNBC. “It’s like one-take bake. He’s pretty natural and lovely relatable.”
The advertisements also impressed Scott Rosner, a sports management program professor at Columbia. “He’s amusing, and he’s no longer afraid to do silly things; to be the punchline of the scenario,” Scott observed to CNBC. “And he doesn’t take himself too critically.”
The couple filmed a second season of the ad campaign for the 2020 soccer season. And not like the primary season, they filmed the new spots on location at First Energy Stadium, discussing the will for seat warmers in the stadium and for covers for his or her “garden furniture,” i.e. the stands.
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